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Shame or Strength? Shifting Perspective To Find Your Power

I often muse that I’m the butt of a cosmic joke as an introvert in an extrovert’s world. 

Usually this comment is met with a variation of <insert shocked face here> followed by some combination of “Wait... What?... No way...”

It’s true. I am an introverted marketing and communication professional. In the age of Instagram Reels, Vlogs and exhaustive public performance, I still get nervous sweats before walking into a crowded room and fall apart like a cheap watch on camera. 

This secret shame haunted me for years as I clawed through my career. I loved my work and knew I had value, but there was this version in my head of how someone in my field looked - high octane, outgoing, shamelessly confident, and living to have all eyes on them. 

Spoiler alert, I did not (still don’t) fit that mold. So I forced it. Fake it ‘till you make it. And, for the most part, I pulled it off - creating this character at the great expense and prolonged suffering of my poor introverted heart. 

Then, it occurred to me that what I saw as a shortcoming may be a strength. Because we are never just one thing, I realized my introverted nature was a package deal that came with a fun bag of tricks including acute observation, attentive listening, profound sensitivity and, above all, empathy.   

When I started to lean into all this instead of fighting it, the shift was cataclysmic. 

Instead of trying to stand out among the masses at networking events, I opted for small groups or one-on-one meetings where I could be myself and genuinely connect with those around me. 

Instead of vying to be the center of attention, I took a step back to watch, listen and read the room. 

Instead of feeling like an imposter on the verge of being “found out”, I realized moxie is a skill that can be learned and, therefore, taught. 

Instead of launching into directives and advice, when clients confessed they felt insecure or scared, I was able to say, “me too” and hold space for vulnerability, shared experiences and working towards confidence on their terms.

I found that by coming by myself honestly, I was able to be that much better as both a professional and a person. 

Your turn. What are qualities or attributes you feel you need to apologize for or shy away from as an entrepreneur? Is there a way to shift your perspective to make these sources of shame into your superpowers? Say yes.


If you’re interested in learning more about how we help entrepreneurs and budding businesses find their feet and lay the groundwork for the brand and business they envision, visit us online

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