In 2024, Brooklyn came to Front & Center ready to take center stage with her practice, Beacon Psychotherapy.

Having hit the ground running entirely on her own, Brooklyn had never had a moment to take a beat or a breath to fully reflect on what she wanted her brand to be—what it should say, feel like, and stand for. Enter Front & Center.

This was a true Brand Revamp initiative, weaving intention and strategy into every step of the process. Brooklyn partnered closely with Mary Beth through Discovery, taking the time to dig deep and explore possibilities. Together, they thoughtfully worked through messaging, positioning, and design concepts until landing on the brand—one that felt true to Brooklyn’s values and resonated with her ideal clients.

From there, the work came to life. Front & Center delivered a full-scale refresh, including messaging/positioning, brand development, and a custom website built on Wix Studio. Every element reflected the heart of Beacon: authentic connection, compassionate care, and a commitment to helping clients heal and grow.

Brooklyn’s trust in the process and willingness to collaborate made this project shine. The end result? A brand that feels as intentional, thoughtful, and dynamic as the services Beacon Psychotherapy offers—from specialized mental health therapies to holistic healing practices like yoga and somatic training.

Since the revamp, Brooklyn and Beacon Psychotherapy team have become a standout name in mental health care across Charleston, serving men and women throughout the Lowcountry. Authentic connection, now online and in-person.

Check out Beacon Psychotherapy’s compassionate approach to mental health and book your therapy session today.