Among our first clients, Robin came to Front & Center for new business formation in 2017 - today, her bespoke short-term rentals firm touts a portfolio of 25+ luxury vacation homes on Kiawah Island and Isle of Palms and generated more than $2.3M in revenue last year.   

 

When people ask me for a “traditional” approach to branding and marketing, I immediately think of Robin with Charleston Island Rentals. 

 

With an established background in high-end property management, Robin was all about a classic approach and playing the long game with her venture. Putting reputation and relationships first, we partnered with her to curate a polished brand, voice and digital presence that would stand the test of time.  

 

Upon reflection, I find a few things especially remarkable about our 6+ year tenure together. One, for Robin, starting a business was her “chapter 3 or 4” following career-first and family-first seasons, which, for me, is a prime example of coming to entrepreneurship on your time and your terms. Two, Robin never sought to “reinvent the wheel” or disrupt the short-term rentals space - instead, she intentionally and consistently put people first, providing a premier product and holding a high-standard of service. 

 

And, three, up until 2023, we did not spend a dollar on digital or print advertising. The only reason we dipped a toe into it this year was to try something new and draw extra attention to the new premier properties collection.