The initial scope entailed a guided Discovery along with new brand suite, messaging, brand styled shoot, website and print collateral, such as business cards and stationery. 

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Our objective was to curate a presence that was both powerful and personal. We needed to strike the balance between the high-touch small firm feel where someone actually picks up the phone when you call and big firm fight legitimized by outstanding trial experience and outcomes. 

 

Originally aiming for a new year launch, the EB Law team was pulled into trials and pivots, which, to state the obvious, took priority. The first week of April, Erin decided it was time to go and secured her firm’s spot as the title sponsor for Georgetown’s Food & Wine Festival attracting thousands of local and out-of-town guests. 

 

To pull this off, we needed to have all deliverables under the original scope locked and loaded alongside a complete event set up. Challenge accepted! To ensure our client got the grand unveil she deserved, we designed, sourced and managed production for a custom tent, banners, tablecloths and 10+ different promo items. 

 

To put it lightly, this deadline was tight - Mary Beth signed off the final proof at 7:59PM EST with the cutoff at 8PM. What a rush!

 

And it was all worth it. Erin Bailey Law made its grand debut showing up in spades for the big event. Our client had her much deserved moment, which has only propelled more momentum for her and her venture.

 

Best believe, we’re just getting started…