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  • Writer's pictureMary Beth Henderson

Wix Studio Is Here, Color Me Obsessed

 Why Wix Studio is our choice for Small and Emerging Businesses

I built my first website on Wix a whopping 10 years ago. Trust, we've both grown a great deal and learned some things since then...

As a Wix Legend Partner, when Wix unveiled it's new Studio editor at the beginning of the year, best believe I jumped on it like white on rice - in the weeks since, that love affair affair has only burned hot and fast.

Stating the obvious, small and emerging businesses need a robust and flexible website platform that meets them where they are today with the capacity and capability to grow with them tomorrow.

Wix Studio not only strokes a big 'ole check in this box for my small business clients, but also makes me infinitely more useful for them as a designer and marketing partner. Here’s why:

User-Friendly Interface

Wix Studio takes intuitive to the next level. Even if you're not a tech expert, the platform's drag-and-drop interface makes editing and updating a breeze. This user-friendly approach means you can spend more time focusing on your business and less on figuring out complex web design tools.

Customization and Flexibility

Marrying form and function, one of the standout features of Wix Studio is its extensive customization options. The platform offers a wide range of templates that can be tailored to fit your brand's unique look and feel.

Additionally, Wix Studio provides advanced design capabilities, such as custom CSS and API integrations, giving you the flexibility to create a site that suits both your operations needs and your design vision.

Comprehensive Business Solutions

Wix Studio isn't just about creating beautiful websites; it also offers a suite of business solutions to help you manage and grow your business.

From e-commerce capabilities and booking systems to marketing tools and customer management, Wix continues to lead the charge here with sensible, comprehensive tools especially suited for small and emerging businesses.

I am all about consolidation and efficiency. This all-in-one platform ensures that you have all the tools in one place.

Mobile Optimization

Here's the star of the Wix Studio show. With more users browsing on mobile devices, having a truly mobile-optimized website is crucial. Wix Studio automatically optimizes your site for mobile across various breakpoints, ensuring a seamless user experience across all devices.

Gone are the days of tablet limbo and sub-par mobile experiences.

SEO and Performance

Wix Studio offers built-in SEO tools that help your website rank higher on search engines. These tools guide you through optimizing your content and structure, making it easier for potential customers to find you online.

Additionally, Wix Studio's robust infrastructure ensures fast loading times and reliable performance, both critical factors for keeping visitors engaged.


Simply put, as your business grows, your website needs to grow with you. Wix Studio is highly scalable, allowing you to start small and expand your site’s functionality as needed.

Whether that means adding new features, integrating third-party applications, or handling increased traffic, Wix Studio seems to be in it for the long haul.

Having built 10+ websites and counting on the new platform, even when compared to the new Squarespace editor, I am repeatedly assured that Wix Studio is meeting the moment and listening to it's users.

Its user-friendly interface, customization options, comprehensive business solutions, mobile optimization, SEO tools, and scalability make it my choice for both my businesses and my clients in building and scaling our online presence.


Curious? Get in touch today to learn more about our website design services and talk through whether Wix Studio is the right choice for you and your small business.

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