We were literally building out the brand and digital assets right along with the building itself. The priority for our client was to clearly convey their commitment to and involvement in the community - this was a local, family-owned and operated shop with deep lowcountry roots and we needed to make that clear along with getting the good word out about this new business.

 

Within 30-days of opening their doors, Swifts serviced 100+ cars and earned 10+ 5-star reviews (update, now at 265+ 5-star reviews, but who’s counting…).  

 

Fast forward to Fall 2022, business was booming and this Johns Island darling was ready for the next. The Swifts asked for our help in rebranding Joe’s Garage as Swifts Mount Pleasant. 

​

The challenge here was honoring the loyalty and following Joe’s Garage had curated in the community over 15+ years, while also speaking to the positive development and potential with Swifts Mount Pleasant. Essentially, we needed to assure Joe’s fans that the same people they’d come to know and trust were still at the helm while getting everyone excited about the premier garage coming to town.

 

Logistically, we also needed to do some major lifts behind the scenes to remap and organize the digital presence to include website additions, pivots to the social media set up/strategy and reclaiming and updating a defunct Google Business account no one had been able to access for years.  

 

Burying the lead,  it all came together! In March 2023, we proudly rolled out the launch campaign celebrating the new addition to the “all things auto” family that opened its doors to yet another full parking lot.